Magician for fairs
Burkhard Schmidt

Effective - successful - serious

Commited to the Exhibitors


Fair entertainment

It is fascinating how trade fair entertainment can direct the flow of visitors. Attract and draw attention, entertain enthusiastically, pass on to the specialist staff - these are the three steps of a successful performance by an outstanding trade fair magician. This art is adapted to the given conditions. This means that it is fast, entertaining and intense. It is humorous and therefore relaxing and invigorating. Successful trade fair entertainment arouses curiosity!

Burkhard Schmidt likes to talk about: "Trade show guest reset"! When the information-overloaded trade show visitors come to your booth, the targeted entertainment at your trade stand makes your potential customers and clients open again for new information. The laughter, the amazement, the relaxed enthusiasm acts like a reset button and encourages the audience to confront the expert staff at the booth with fresh, seriously knowledge-seeking questions about your products and offerings.
This influx of fresh interested visitors will make you the envy of your competitors.
By the way: Well-entertained trade show visitors send other trade show visitors to your booth!

Enjoy the shell game and walking acts for your trade fair appearance!

Walking Acts operate like a magnet

Walking Acts and special actions help the fairs to be interessting for the visitors.
Here a welcome-action on the CeBIT Hannover.

Wow! The Three shell game

There is nothing, wich works better to stop the visitors and make them eager for further information, than the three shell game. Amazing.

The trade fair shell game player can also be used with a special vendor's tray as a walking act in the aisles, in order to draw attention to your stand in other halls.

The advantages of trade fair entertainment

Attracting the visitors
Attracting the visitors

Fair Entertainment at AEGEAN Airlines Boot.
Fair Entertainment at AEGEAN Airlines Boot.

Walkact on fairs with a vendor's tray makes it possible to work in the corridors
Fair entertainment with vendor's tray
  •     It is enormously effective
  •     It ensures a higher frequency at the exhibition stand
  •     The humor relaxes and appeals to other regions of the brain than those used for cognitive thinking.
  •     This addresses the visitor emotionally
  •     The enthusiastic and relaxed attitude of the fair guests makes them open for new (your) information.

  • Only a few companies afford this trade fair booster. This sets you apart from 95% of all competitors.
  • The investment is comparably low, to the effect achieved.
  • Enthusiastic trade fair guests send further trade fair guests to your booth.
  • You book trade fair entertainment based on over 30 years of trade fair experience

The vendor's tray

The vendor's tray makes the fair entertainment in the aisles possible. This allows exhibitors to attract guests to their stands from other halls as well.

But beware: most trade fair organisers get paid for walkacts in the corridors. Be informed before!

Acknowledgements Support at TravelConnexion by AEGEAN Airlines


Dear Burkhard,

Thank you very much for your yearly great support at our booth as a hat player for Thomas Cook TravelConneXion.

You have done an excellent job of attracting visitors to our stand and making them linger.
Playingly simple you manage to create a lot of enthusiasm with your sensational and versatile tricks and your charm and to focus on the product AEGEAN.

Through you we had an entertaining and successful day at the fair.

We are looking forward to the upcoming Thomas Cook TravelConneXion, where we would like to work together with you again.

(translated from German by